LONDON: Charitable organisation Oxfam marked its first-ever fashion show for London Fashion Week with "Fashion Fighting Poverty," which took place on Thursday.
Styled by Vogue contributing editor Bay Garnett, the catwalk featured appearances from celebrity models Stella Tennant and Erin O'Connor and designer Bella Freud. It showcased the range of clothes on sale in their stores and online.
All profits from its fashion sales help fund Oxfam's work to end poverty worldwide, Fee Gilfeather, Head of Retail Brand, explained.
"If you spent ten pounds on a fabulous dress in an Oxfam shop, that might be providing clean water for a family or ten families for a month in an emergency," she said.
"Or it could provide a mosquito net to protect people from malaria, so that fashion is really, truly fighting poverty," added Gilfeather.
Originally set up to alleviate famine in Greece during the Second World War, the international charity organisation Oxfam International works to reduce poverty, among other development goals.
London Fashion Week runs until February 21.