Govt preparing detailed cinema revival strategy under PM's directive

The federal government is gearing up to present a comprehensive revival plan for Pakistan’s struggling cinema and film industry, with a formal briefing to Prime Minister Shehbaz Sharif expected soon.

The development was shared during the second high-level meeting on reviving the country’s cinema and film industry, chaired by Huzaifa Rehman, Special Assistant to the Prime Minister (SAPM) and Minister of State for the National Heritage & Culture Division (NH&CD). 

The meeting was held on the special directive of the prime minister of Pakistan.

Singer and actor Ali Zafar, film director Satish Anand, Secretary Information, Secretary NH&CD, representatives from a private film company, and other senior stakeholders from the creative and cultural sectors attended the meeting.

The participants discussed actionable strategies to rejuvenate the cinema sector, institutional reforms, and long-term support for the sustainable growth of Pakistan’s film industry.

SAPM Rehman assured the participants that a comprehensive roadmap will soon be presented to the prime minister, followed by a detailed presentation in the presence of all key stakeholders.