May 29, 2025
Justin Bieber's true feelings about Hailey's latest Rhode move have been revealed.
As reported by People Magazine, insiders have claimed that the Baby singer is "proud" of Hailey.
The source stated, "He's beyond proud. He's seen how hard she's worked from day one."
This comes as Hailey made a major move by announcing that her brand Rhode was acquired by e.l.f. Cosmetics for 1 billion dollars.
Hailey announced, "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally."
"So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand," she added.
Notably, the source also adds about Hailey's project, stating, "This was never a side project — Hailey poured her heart into building rhode."
"He's so happy for her and supportive of this next step," the source stated of Justin Bieber.