June 13, 2025
Meghan Markle applied the right strategy as she waited released her viral video.
The Duchess of Sussex, who was spotted twerking ahead of going into labour with Princess Lilibet, gained a lot of media attention.
Speaking to The Sun about Meghan’s successful strategy, Royal expert Bronte Coy said: "I honestly genuinely had to go to her page to make sure it had originated there because I thought it was a parody," she added.
She told The Sun: "She's someone who is now working as an influencer. The direct marketing campaign is to your Instagram audience.
"In that respect, I think she's got something like 42 million views on this video, which I think all of us were among them, but everyone I've ever spoken to seems to have been among them."
Coy added: "There are people watching what she's doing. That directly relates, I would assume, to the sales that she's having and eyes that are on her Netflix show and that are going to her website as ever.
"It was obviously very difficult to watch, it was quite cringeworthy but you are generating headline,” she noted.