July 03, 2025
Meghan Markle showered love on her fans who went all out to grab her new As Ever rosé wine which she launched under her lifestyle brand, As Ever.
Taking to Instagram, the Duchess of Sussex shared fans’ reviews on her stories as they shared stories of their wine purchase which sold out in less than an hour after launch.
One of the fans wrote, "I set my alarm for 10:58 EST and asked my dental hygienist to please hold the cleaning until after I purchased my Meghan Sussex wine.
“She jumped up and said, 'Oh, that's right!' She grabbed her phone, and we bought them together. It was THAT serious!"
Reacting to the fan, Prince Harry’s wife penned, "This may be my favorite one!"
"Had hubby on standby at 11 o'clock this morning to help with the purchase! LOL!” another review read. “Check out my record-breaking checkout time!"
They also shared the timestamp on the order confirmation email, which showed the purchase was made just one minute after the wine went on sale.
"We mastered it this time around. Now we can't wait to collect memories with these bubblies! Cheers! #AsEver,” the comment added.
To this, Meghan responded, "Love it! Well done, hubby."