Expert reveals what Meghan Markle should have sold instead of jam

Meghan Markle has been told what products she should’ve launched first through her brand As Ever.

Markle launched the lifestyle brand in April, after lunching its companion Netflix show With Love, Meghan. The brand’s first products included raspberry jam, tea and flower sprinkles, organic honey, crepe mix, and more.

Now, a branding expert has pointed out that the Duchess of Sussex could’ve fared better if she had launched products which can be priced well and have less odds of garnering criticism.

Speaking to the Express, Jaimie Sarah said, "While she has an interesting origin story to share around making jam for friends and then getting lots of compliments, I actually think she shouldn't have started with food, which is a far more competitive market with more downwards pressure on products price wise."

"It's also very important to start a brand as you mean to go on, and you only have one chance to make a first impression as a brand. I don't believe that this is the best first impression," she said.

"I believe she should have started with non food items such as tableware, entertaining essentials and partyware where there is less downward pressure on pricing and where people are buying the experience rather than a consumable,” she explained.

She listed examples, mentioning "tea sets, cake stands, special occasion crockery, cutlery, tea strainers, canisters, beautiful bedding, cushions, sumptuous blankets, curtains etc."

She noted that these products "can link to creating shared memories over a lifetime, as well as having higher margins and less scope for criticism."