Prince William and Kate up the ante as Meghan overshadows celebrities

Prince William's Instagram post to wish his wife Kate Middleton  is part of a PR strategy which is a break from their usual policy of being professional and formal.

The new strategy will see the royal couple shift to more PDA as part of their efforts to develop relationships with the public and to counter backlash for being out of touch.

The Prince and Princess of Wales are usually much more private about their relationship and remain stuck to royal etiquette which require them to be formal.

Some royal watchers think William wished his wife in an openly romantic way, which was quite unusual for him. His post has crossed one million likes within a day.

The couple's only video on their official YouTube channel that crossed one million views last year was the one that Kate Middleton uploaded after completing her chemotherapy.

In one of the shots Prince William is seen reassuring his wife by gently touching her hand as she rested her head on his shoulder.

The  physical displays of affection by Prince William and Kate Middleton  was something that is rarely seen in royal appearances and perhaps they were the reason the video is nearing two million views.

Meanwhile, a report in Telegraphy said Kate Middleton will use videos to speak directly to the public after discovering powerful impact of her messages during cancer treatment. 

It's all happening in the UK just when Meghan Markle, who was seen a rival to Kate Middleton  after she married to Prince Harry, has returned to Instagram.

Meghan, who is known as the Duchess of Sussex, has received a welcome from the likes of Oprah Winfrey and Blake Lively on the social media platform.

The former US actress is emerging as a bigger celebrity than many actors in Hollywood after she and her husband stepped down as working royals and shifted to the United States.

She crossed one million views within hours after her return to Instagram and people, whether they like her or not, seem to be obsessed with everything Meghan does.