Real reason Meghan Markle's As Ever products keep selling out

Meghan Markle's "As Ever" launches continue to sell out, and an expert has revealed the reason behind it.

Meghan, the Duchess of Sussex, launched the lifestyle brand in April, and the products, which included organic honey, flower sprinkles, and more, sold out in under 30 minutes.

The restock came on June 20 with two new products: an apricot spread and an orange blossom honey. The products sold out again in under an hour.

On July 1, Meghan launched her £22 Napa Valley rosé, which also sold out in under an hour.

Now, an insider has debunked claims that Meghan doesn’t have a large stock. The mole says the reason the stock gets sold out is that the Duchess wants to maintain "quality and taste."

They told Newsweek: "The supply chain is constantly changing as the business is growing, as is very normal for any business that's trying to scale."

"The rate at which the product seems to sell out regardless of the scale and the numbers, it's proving very difficult, but that's a great problem to have," they noted.

The mole also slammed claims that Meghan used scarcity marketing to create more demand, calling them "just complete nonsense."

"We're talking significant scale," they shared of Meghan Markle’s brand, As Ever.