BTS partners with World-famous Electronics Brand for 'Bora Purple'

Samsung Electronics has tied up with BTS once again for its 2022 campaign, featuring the brand's newest line of flip phones.

ALLKPOP reports “Ahead of the upcoming Samsung Galaxy Unpacked 2022: Unfold Your World event coming up on August 10, Samsung has dropped a teaser image featuring the members of BTS."

BTS’ Yet to Come (The Most Beautiful Moment) will be used as the theme song for the promotion of Samsung’s Greater campaign.

Samsung plans to use ‘Bora Purple’ as the main colour scheme for its Greater campaign. ‘Bora Purple’ is BTS’ signature colour.

'Bora Purple' editions of Galaxy S22 and Galaxy S22+ are also set to launch worldwide on August 10.